Most freelancers and coaches have one of the 3 problems. Your identity, your content, or your sales system. That's it.
I've spent years freelancing and building a business that actually lasts and I've watched so many genuinely talented people stay stuck. Not because they lack ideas. Not because they're doing it wrong, exactly. But because they're building on a foundation that was never solid to begin with. They've been guessing at the problem because no one has ever actually shown them what it is.
The Kickstarter Program is where I do that. For 12 weeks. With someone actually in your corner every single week.
What to expect in 12 weeks:
01
✕ Not knowing who you're talking toA locked-in identity and positioning that makes every decision easier
02
✕ Guessing what to postA full content system built around you — your formats, your pillars, your voice
03
✕ Content that looks good but converts nothingA profile that works as a sales funnel 24/7
04
✕ Chasing clientsAn audience that's already watching you and ready to buy
05
✕ Figuring this out aloneA real business — with the offer, content, and sales system to back it up
No big following required
<10Kavg. starting followers
You don't need 10,000 followers to get paying clients.
Most clients inside Kickstarter Club start with under 10,000 followers. What gets you clients isn't the size of your audience. It's the quality of your positioning and how you convert the followers you already have.
What's inside:
8Live calls with Ethan
4Live calls with Creative Director
∞Community support
🎙
Weekly live calls with me8 sessions covering every phase of the program. Real feedback, real accountability, no pre-recorded fluff.
🎨
Creative Director calls4 live sessions with our in-house Creative Director to sharpen your visual brand, content style and creative execution.
💬
Private Discord communityA private space where you're held accountable every step of the way. Ask questions, share wins, get feedback between calls.
📅
Weekly deliverable reviewsEvery week your work gets reviewed so nothing slips and nothing stalls.
🗂
Your full Notion portalEverything in one place so you always know exactly what to do and when.
Video module library
Task board with weekly deliverables
Media tracker for your content
SOPs, templates and resources
What we're building:
1
Identity & PositioningCreating an irresistible offer so everything else clicks
2
Content MasteryPillars, formats, strategy that actually matches your audience
3
Creating MasterySystems so you're producing content without burning out
4
Momentum & RefinementFixing what's not working, doubling down on what is
5
Profile as a Sales FunnelTurning your Instagram into a client-getting machine
6
Activating the AudienceMoving followers from passive to paying
7
Optimization & TroubleshootingDiagnosing and solving the real bottlenecks
8
Offer Ecosystem & MonetizationBuilding the infrastructure to actually get paid
9
How to Build a Freebie ResourceBringing the right people in on autopilot
10
ManyChat AutomationSetting up systems that work while you're not
11
How to Build a Digital ProductScaling your business beyond your hours
12
Graduation & BeyondLeaving with a business, not just a better Instagram
Who this is for:
Who this is for
You have something real to offer. Now it's time to build it.
You have something real to offer and the drive to build it into something bigger. Maybe you've tried to figure this out on your own and got so far before hitting a wall. Maybe you're just starting and want to do it right from the beginning.
Either way — you're serious, you're coachable, and you're ready to actually do the work.
If you're looking for a shortcut or a done-for-you solution, this isn't it. This program works because you work.
Why trust me?
Why trust me
I'm not teaching theory. I built this.
And I'm still building it — right now, in public.
A few years ago I started in freelancing and grew that into Rally — a marketing agency now working with 7-figure brands. In December 2025 I started posting content on @ethanleblanc__, went from 700 followers to 15K in three months, started attracting clients, and generated $10K+ in digital product sales at the same time.
700Starting followers
15KFollowers in 3 months
$10K+Digital product sales
I am my product.
The Kickstarter Program is the exact framework I used, packaged into 12 weeks so you leave with everything built, not just learned. I know what works because I'm doing it right now, publicly, in real time. And for 12 weeks, that's all yours.
Details:
Start dateJune 22nd
Availability10spots only
🎙
12 weekly live calls with EthanEvery Thursday 3pm EST · 2pm CST · 1pm MT · 12pm PST
🎨
4 live calls with the Creative DirectorIn-house creative direction on your brand, content style and visual execution
✅
Weekly deliverable reviewsEvery week your work gets reviewed so nothing slips and nothing stalls
💬
Private group communityAccountability, feedback, and the people going through it alongside you
Every session is recorded so you won't miss anything, but showing up live is where the real work happens. Do your best to be there.
You need to be in business or actively working toward it. You don't need to have it all figured out. If you've started and you're stuck, this is built for you.
On Discord. Everything lives there — submissions, feedback, announcements, and the people going through it alongside you.
June 22nd. Mark it in your calendar.
Yes. If you complete the first 30 days of the program, show up to the calls, and submit your weekly deliverables — and you still don't feel it's working for you — you can request a full refund, no questions asked. The only condition is that you've done the work. This guarantee exists for people who are genuinely committed, not for those who don't engage and want their money back. Refund requests made after the 30-day mark will not be considered.
